Data Designer: Designing our data structure in Marketing Cloud - Diwiv Read Latest Insurance News!

Data Designer: Designing our data structure in Marketing Cloud

Now that we’re clearer what information we can have in Advertising and marketing Cloud (synchronized information, further auxiliary tables, and many others.), it will be significant design the knowledge that we wish to have structured and have it for punctual shipments, journeys, and many others. in Contact Builder. And for that we’ll use DATA DESIGNER.

Is instrument is used to outline, manage and relate data of our customers. Attributes of our contacts may be specified, teams of those the place it’s doable to outline information relationships and even point out populations, as we’ll see later.


And Advertising and marketing Cloud, attributes symbolize a bit of data. The e-mail is an instance of an attribute, but it surely can be the variety of open emails. In brief, they’re reported fields that represent items of data. A contact in Advertising and marketing Cloud can have 2 kinds of attributes:

  • Profile attributes: describe who’s the contact. A lot of this data is offered by the person himself or is fed by data from third events. They’re data associated to your pursuits, your contact, your socio-economic information, and many others.
  • Behavioral attributes: describe what the person has finished, their habits when receiving emails, once they learn them, in what atmosphere, the place they click on and rather more data that we will present, as we feature out increasingly actions with every of them.

Attribute Teams

The attribute teams o attribute teams son information sources (tables) which can be logically grouped. On this method, it permits you manage information and configure relationships between tables in Contact Builder. As well as, it has a vital characteristic: if you would like use this information in Journey Builder you need to take it into consideration whenever you combine a knowledge extension right into a journeyas this can be a nonetheless picture of the information when it’s loaded into it. That’s, if a brand new file enters the journey, if later that file has a change, it is not going to be seen in a Determination Cut up, until this Information Extension can be included in an Attribute Group. This idea isn’t clear to many individuals and they’re stunned to see that customers don’t enter by the department of the journey that they need to enter.

Within the View of the Information Designer you’ll find the information construction of your Advertising and marketing Cloud System. On the middle is the important aspect that could be a contact, and the encircling satellites are all teams of attributes associated to those contacts.

Everytime you wish to hyperlink new information along with your contacts, it is best to create an Attribute Group and set up the relationships of those attributes along with your contacts by the Contact Key.

Attribute group templates

Contact builder additionally has the choice to create attribute teams by templates. These 4 are at the moment obtainable, however new ones are steadily being included. To be sincere, as a pattern it’s tremendous, however the regular factor is to create your customized attribute teams.

Once you select a template it creates a desk sequence

And it additionally creates the relationships of every desk with the Contact Builder Contact Key. You recognize, the distinctive subject that defines every person within the Advertising and marketing Cloud platform.


The Populations are used to make sub-groups of contacts that can be utilized to make use of them in a journey. Think about, for instance, dividing your audiences from B2B and B2C if your organization goes to each markets.

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