Generating traffic and selling to your site by advertising on special occasions (Mother’s Day, Valentine’s Day, etc.) is a common campaign management method. and increase the annual basket value of your existing customers with cross-selling opportunities. To do this, you need to give your current and potential customers what they want. So what does your customer want and how can you understand it?
Enter Dynamic Image Ads (DR) here With the DR model offered by Facebook, you can show each customer the product they are looking for with the advertising elements that change and evolve based on user searches in Business Manager where you download your product catalog. If we have to go a little further;
You have an e-commerce site, you have 1000 products in different categories and features, on the one hand you are trying to sell a hoverboard to an 18-25 year old student, on the other you are trying to sell bottles to over 30 new moms. While doing all this you have to sell cake molds, marbling sets or sudoku books to new brides, retirees over 60 depending on their hobbies.
Let’s not waste time and get to the point; You can’t target all of these audiences at the same time. You can create separate campaigns for each target audience, but there is a better alternative than this; Let your customers create your ads for you.
Thanks to its structure, the DR is powered by two sources;
1) Your product catalog
2) User behavior
The actions your users take on your site and the information about the products they are looking for are tracked with the Facebook pixel. This data is processed and your product catalog is fed and the ads on the products the user is looking for appear in the feed. A user who searches for a razor on your site sees an ad for a razor the next time they log into Facebook. In summary, you do the campaign settings, but your customers will create your ads on your behalf.
Benefits of Dynamic Ads
Benefits of Dynamic Advertising
Instead of taking care of each of your campaigns individually, you can create an overall one-off template and let Facebook take care of Continuity:
Keeping your campaign consistently open, you can increase sales by showing new products to your new customers, increase your earnings per customer by showing higher prices to your old cross platform customer:
Regardless of where your customer sees your ad, you can reach your customers from any place with its cross-platform functionality, regardless of mobile and desktop.
Since DR is a system that feeds on customer actions, it starts selling 1-0 ahead of other models by showing customers the products they are currently looking to buy or are thinking of buying.
What is the product catalog?
The Product Catalog is an Excel file where all your inventory is recorded and tracked in detail. The biggest advantage of the catalog is that it is “alive”. reflected in the catalog and the publications in the catalog.In this way, a sold-out product is not shown to the user in vain, or when the price of a product drops, the same product can be offered at a more attractive price for the user than You didn’t buy it because it was expensive.
Our experience as a result of our repeat campaigns shows that the targeting that gives the best return is custom audiences made up of user data on your site and other audiences similar to the demographics of those audiences. While interest targeting is also an item to consider, these two target groups are predominantly more successful on the sales side.
Due to the nature of custom audience, you can extract entry point data from the pixel in your site (add to cart, advance to your checkout page, etc.) and also create new similar users. These users with Lookalike. This advertising strategy, known as remarketing, gives priority to people who are interested in your website and are interested in your product or service, which increases your sales in the long term.